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Insider Threat Matrix™Insider Threat Matrix™
  • ID: IF012
  • Created: 03rd June 2024
  • Updated: 25th April 2025
  • Contributor: The ITM Team

Public Statements Resulting in Brand Damage

A subject makes comments either in-person or online that can damage the organization's brand through association.

Subsections (2)

ID Name Description
IF012.001Statements On Organization's Social Media

A subject uses existing access to social media accounts owned by the organization to post statements or other media that can result in brand damage.

IF012.002Statements On Personal Social Media

A subject uses personal social media accounts to post statements or other media that can result in brand damage through association between the subject and their employer.